Bently Nevada Orbit 60 Series
Orbit 60 Series is Bently Nevada’s next generation of machinery protection and condition monitoring designed to be the most advanced system for all your critical machinery assets, as well as your plantwide assets, across a wide range of industrial applications.
ROLE
Creative Director Program Management User Research Client Relationship
The BN Orbit 60 Series Monitors Industrial Equipment to Prevent Catastrophic Failures
With over 100 different parts, the product is very complex. In order to really understand the product and the user journey, we had to immerse ourselves in the environment. We spent an entire week in Minden Nevada at Bently training and learning about the product. We visited a test site called the Tracy Plant to see the product in action and to see the different environments where the product would reside.
user research
weeks of user research across multiple states
We created a dedicated space for the project. The walls were plastered with findings, research, sketches, and storyboards.
The new innovative design is 50% smaller, packs more power, infused with the latest technology and advanced thermal designs.
smaller, lighter, more advanced
the future
The brand new Bently Nevada Orbit 60 was debuted at the Turbo Show in Houston Texas and was highly-regarded as one of the most innovative products of the year.
The BN Orbit 60 won 3 awards:
IF Design Award, Spark Award, Oil & Gas Product of the Year
Video Creative
As part of this amazing partnership with Bently Nevada we also had the opportunity to be the creative team that designed and directed this amazing introductory video of the product.
